Upper East Side Resident
March 1-23, 1994

A revolutionary cost-cutting approach has been introduced here by Principal connections Limited (PCL). PCL eliminates brokerage commissions by custom matching buyers with sellers directly through a computerized database.

“It’s time to break the brokers’ monopoly on the power of technology,� says PCL founder and president, Lan Lan Wang. We don’t need the costly, traditional approach to apartment sales anymore. We have the technology to reduce transaction costs by thousands and even tens of thousands of dollars.�
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