September 2003: Open Doors? by Joshua Kurlantzick
Entrepreneur magazine (www.entrepreneur.com)

Entrepreneurs have pushed for deregulation as a way to get a foot in the door of old, entrenched industries. But is cutting through the red tape the solution you’ve been waiting for?

LaLa Wang has fought the law. So far, the law has won. A Harvard Business School graduate, Wang, 40, thought she had a potential breakthrough idea when, in the mid-1990s, she founded Mlx.com, a Web site dedicated to connecting landlords, property owners, real estate brokers and apartment hunters in New York City. With MLX.com, Wang wanted to streamline the real estate market, making it easier for apartment hunters to view many different places, by putting photos online and allowing brokers, owners and landlords to better tailor offerings to potential clients. “I thought we had the model: an open system that would bring everyone together,” Wang says.
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